Máster Universitario en Informática Gráfica, VideoJuegos y Realidad Virtual

Introduction to Storytelling

16 Abr 2015
Aula 203 Aulario III

Introduction to Storytelling

Soraia Ferreira is a transmedia producer and consultant at Yellow Pictures which areas of expertise include brand/business storytelling and innovation in tourism. She is also an Invited Assistant Professor at the Master in Multimedia – University of Porto, teaching transmedia storytelling and documentary, and a researcher at INESC TEC.

The contents of the master class will be:

• Importance of stories
• Transmedia storytelling
• Story elements including storyworld and characters
• Story structure
• Breaking down stories (case studies)

Ponente: Soraia Ferreira